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UAE Trademark Registration vs Trade Name Registration: What’s the Difference? Introduction Many entrepreneurs in the UAE assume that registering a trade name is enough to protect their brand, but trademark and trade name registrations serve completely different legal purposes. A trade name identifies your business entity, while a trademark protects your brand identity, logo, and market presence across the entire country. What Is a Trade Name in UAE Business Setup? A trade name is the official name under which your company operates and is registered with the relevant licensing authority. It appears on your trade license, contracts, invoices, and official government documents as the […]